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Memories of looking up to elders and the strength and purpose of their support exists like a curated motion picture in us all. To bring to life those thoughts, husband and wife design team Erik and Amanda, fuse their Ojibwe, Oneida, and Mohican heritage with the narrative of the craftsmen heritage that is the strength of their backbone. Together they’ve created Ginew, the only Native-American owned premium denim company. Fiercely devoted to American made goods, Ginew has sourced every detail from the US. They put the personal into our shared history with clothing that constructs those stories through the eyes of the proud working class families from which the American dream hails.
Memories of looking up to elders and the strength and purpose of their support exists like a curated motion picture in us all. To bring to life those thoughts, husband and wife design team Erik and Amanda, fuse their Ojibwe, Oneida, and Mohican heritage with the narrative of the craftsmen heritage that is the strength of their backbone. Together they’ve created Ginew, the only Native-American owned premium denim company. Fiercely devoted to American made goods, Ginew has sourced every detail from the US. They put the personal into our shared history with clothing that constructs those stories through the eyes of the proud working class families from which the American dream hails.

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